As brands become more driven to engage their audiences with something other than the 30 second spot and traditional media, experiential programs that strengthen the emotional attachment between consumer and brand is fast becoming a crucial ingredient in every innovative marketers toolkit. The toughest challenge however lies in making a real connection with the consumer – forging a bond that turns that consumer, not only into a brand loyalist, but a brand advocate.

Experiential Marketing Summit delivers two-days of discovery and insight into how some of the worlds best known brands are making these connections – connections that are reigniting their customer relationships and reaching new audiences in truly memorable and engaging environments.

The program covers all elements of experiential marketing:

• Live events
• Sponsorship
• Retail activation
• Branded content
• Word-of-mouth
• Online/Interactive
• Roadshows
• PR/stunts
• Product sampling
• Street teams

No matter who your target audience is - consumers, customers, employees, business and channel partners, or shareholders – if you’re looking for better ways to engage, inform, educate, entertain or transform them, Experiential Marketing Summit is a not to be missed event.

Experiential Marketing Summit is designed for anyone who is involved, or wants to be involved in the face-2-face or interactive marketing space. If you’re on this list, EMS08 is for you:

• Marketing Managers
• Brand Managers
• Sponsorship Managers
• Event Managers and co-coordinators
• Corporate Event and Meeting Planners
• Marketing, Promotion and Event Agency Professionals
• Advertising Agency Executives
• Media Planners and Buyers
• PR Company Executives
• Corporate Communication Managers
• C-Level Executives

EMS08 is built around giving you the real-world knowledge, connections and ideas needed to create and execute exceptional experiential marketing programs and brand experiences.

The conference features more 35+ speakers spanning 28 sessions on everything from branded content, digital integration and word-of-mouth to corporate events, roadshows, sponsorship and retail activation.

Leading marketers and practitioners share their knowledge, tips and experiences on what’s now, what’s next, what’s working and what’s not when it comes to engaging audiences through authentic, value-adding brand experiences.

It’s two days of education, inspiration, collaboration and networking.